Kate Cowhig International Healthcare Recruitment is a leading direct placement Healthcare and Nursing Recruitment Company, with offices in Dublin , Galway, UK and USA. We have an opportunity for an enthusiastic Digital Marketing Executive. This is an excellent opportunity for a highly motivated and self-directed individual.

Purpose Of This Role

• Enhancement of employer branding to support recruitment marketing activities within the Nursing & Healthcare Sector.
• Deliver the unique company offering through the design and deployment of innovative tools, creative content and advertising channels to position the company as a leader in Healthcare & Nursing Recruitment.
• Partner with Management and Recruitment Teams as required to ensure alignment with corporate & client brand guidelines.
• Support and manage third party external partners, such as advertising agencies - to drive an innovative and creative recruitment value proposition.
• Drive direct and low cost sourcing approaches through leveraging our careers websites, supported by innovative and effective media strategies, including targeted use of social media channels.

Key Accountabilities:

• Partner with the Recruitment team to use client information to plan strategic media activity and ensure measures are in place to meet resourcing requirements in a timely manner.
• Regular meetings with the recruitment teams in Ireland, UK and abroad to identify innovative ways to attract and recruit suitable candidates.
• Working to develop and deliver recruitment advertising strategies from concept to completion.

· Ability to effectively manage online communities on platform such as Facebook, LinkedIn, Twitter

• Ability to set up & manage job fairs.
• Ensure online marketing strategies have the highest return on investment.
• Responsibility to drive and develop digital campaigns through content creation, advertising, social media, SEO, email etc.
• Measure and report all performance data and assess against KPIs.
• Produce weekly internal reports.
• Develop and deliver brand building content to extend our reach and further our engagement.
• Develop and deliver relevant and engaging text, image, graphic and video based content in line with our brand and our customers.
• Undertake other online marketing projects in response to business needs.
• Harness opportunities to continuously improve the company website and other social media channels; utilise website analytics to drive varied approaches; monitor and review success of campaigns to deliver a great candidate experience.
• Create and maintain a strong social media strategy.
• Develop relationships with International Healthcare Recruitment Team across offices in Ireland, London, Portugal, Spain, Romania, Italy to access the widest possible candidate talent pools.
• Reviewing metrics and insights to drive continuous improvement in attraction approaches.
• Updating company websites and producing content for company blog and social media channels.

• Proven track record in successfully delivering digital marketing recruitment strategies and supporting marketing campaigns in a European market.
• Experience of social media and social recruiting vehicles.
• Evidence of success in working and consulting with recruitment team and clients to achieve digital marketing objectives.
• Demonstrated experience in Digital Marketing, E-commerce and SEO (essential).
• 2+ years' experience in a similar role.
• Ability to work on own initiative, manage time effectively and meet targets and objectives.
• Proven track-record for implementing a digital strategy, as part of overall marketing campaigns.
• Proactive attitude, with the ability to work independently as well as in a team.
• Have the ability to thrive in a busy, dynamic and challenging environments and be willing to travel.

• Skilled in Microsoft Office suite.
• Standard online marketing tools such as Google Analytics, WordPress, Hootsuite and similar.
• Experience of website development
• Strong project management skills
• Strategic thinker.
• Excellent communication, writing and Presentation skills.
• Ability to write Press Releases.
• Creative with the ability to create content for marketing purposes.
• Strong analytical skills and ability to analyse data and suggest improvements.
• Employer brand and recruitment marketing knowledge
• Brand and corporate communications and/or marketing experience would be a distinct advantage
• 3rd Level Qualification in Digital Marketing, Marketing or related discipline.

• Excellent communication and influencing skills.
• Commitment to quality and on time delivery.
• Good partnership/collaboration skills to work across different recruitment teams and geographies.
• A consulting mind-set to support engagement with diverse internal and external partners.
• Energy, enthusiasm and passion for recruitment marketing and a “future thinker” bringing innovation and ideas.
• Proven target delivery.
• Ability to work on own initiative.
• Personable, communicative and a team player.