Sales And Marketing Manager - Mat Contra

Collins Mcnicholas Recruitment

Galway

Sales & Marketing Manager will be responsible for maximising the sales potential and achieving revenue budgets for a hotel. Key Duties and Responsibilities. Plan and direct day to day operation of the sales & marketing function to ensure maximum revenue & profitability and provide potential and existing clients with the highest level of sales service. Perform day to day sales activity including lead generation, face to face meetings, contracting & rate negotiation, site inspections, attendance at trade shows, client entertainment and national/international sales trips. Undertake monthly corporate tracking of corporate accounts to monitor production and more importantly to identify any decreases and taking necessary action to remedy same. Identification and management of all Corporate and Consortia RFP’s with volume for city, ensuring maximum inclusion for the hotels. Analysis of GDS production reports & intelligence information to develop business channel. Report weekly & monthly on account performance and general activity to General Manager and Central Office. Input to hotel pricing strategy and forecasting with General Manager and Revenue Manager. Management of annual marketing budget. Executive quarterly activity plans to create focus for the team and adapt activity to support business needs. Devise and execute hotel sales & marketing promotional campaigns through local & national media, evaluating & reporting on marketing campaigns ROI. Arrange regular corporate entertainment. Develop printed promotional material including brochures, fliers, special offers, posters, tent cards etc. in line with brand standards. Manage online marketing & brand website through content development and continually driving customers direct to this sale channel. Attend Group consumer and trade promotions as required and schedule relevant individual promotions for the hotel. To ensure the accurate processing, distribution, recording/filing and follow up of all sales correspondence, including the execution of contracts, quotations, confirmations, cancellations, etc. Utilise CRM system for client database building. Represent the hotel at sales team meetings and other events as appropriate. Identify key competitors and carry out regular competitor analysis; monitoring their performance, rates and sales activity. To protect and promote the image of hotel at all times, both in print and verbally. To be fully aware of the main market developments and other factors that would influence business or create favourable market conditions. This job originally appeared on RecruitIreland.com.

2318 days ago